What to charge for a funeral live stream
Are you charging too much or too little for a funeral live stream?
When deciding on pricing, one thing you must always do is check what your competitors are charging. Well, we just did the legwork for you. Thank us later 😉
We researched 34 different funeral homes across Canada and the United States to see how much they were charging for funeral live streaming.
The results
So, are these prices reasonable?
We think so.
You should aim to mark up your services by at least 50%. However, it’s essential to consider your market position and what your community is willing to pay. For example, if you’re located in a wealthy area, you can likely charge more for a funeral live stream.
Pricing decision matrix
Consider your features
The features your live streaming platform offers should also impact your pricing:
- If you’re using Facebook to live stream, the experience may not be as professional, so you’ll need to charge less.
- If you’re using a dedicated live streaming platform like Forget Me Not Ceremonies, you can charge more.
Our platform is private, offers real customer support, and allows guests to chat live, upload photos, and sign the guestbook. Guests can even download the service program!
Pre-need lead generation
Another thing to consider is pre-need lead generation.
If your live streaming platform can help generate pre-need leads for your funeral home (like Forget Me Not Ceremonies can), it might make sense to approach the market with a slightly lower price point to maximize opportunities.
Why you shouldn’t offer free live streaming
No matter what price you charge, we strongly advise against offering live streaming for free. Remember: you’ve made significant investments in your business to provide this service. These include:
- Purchasing equipment (phone, microphone, tripod)
- Training employees
- Creating marketing materials
- Paying for streaming platform fees
- Allocating staff time to manage the live stream
When you consider all these factors, $295 for a funeral live stream seems like a steal!
Conclusion
Pricing can be tricky, but we hope this small market analysis helps guide your decision on what to charge for your funeral live streams.
Are you looking to improve the quality of your live streams? Check out our 5 tips for a better funeral live stream.
Or, if you’re just getting started, explore our complete guide to live streaming funerals.
